Urea is humectant ingredient found in the skin’s natural moisturising factor (NMF), making up around 7-8% of the total composition. Its humectant properties mean it can bind to water molecules in the atmosphere, drawing them to it, and in turn plumping and hydrating the skin. Research also shows that Urea has a mild exfoliating action on the skin, encouraging the removal of dead cells which results in smoother, healthier, more hydrated skin.